PPC (Paid Search) advertising model is used to get direct traffic to websites, where advertisers pay the publisher when the ad is clicked. PPC display advertisements are shown on web sites or search engine results with related content that have agreed to show ads.Pay Per Click marketing also often referred to as Search Engine Marketing (SEM) is the fastest and the most effective tool to bring relevant traffic to your website, and an essential part of digital marketing. It is an internet advertising model using banners and advertisements that is implemented by many websites and popular search engines like Google, Bing and Yahoo! PPC offers very quick conversions and if done right; high return on investment (ROI). With millions of advertisers across the globe, it is important that you give your website the attention that it deserves.
If you are looking to get quick results and have the budget to pay for it, then PPC is your answer. PPC allows you to dominate paid search and get your business listed on the top of Google search the same day we start your Ad campaign. Advertisers and website developers do not have control over the ranking positions of organic or “natural” keywords, however with AdWords and other paid search mediums, we can control not only the ad position but the time of day your ad appears, where the searcher is physically located, even block specific IP addresses.
No other online medium has this much control…which means relevant, qualified traffic to your website! In Pay Per Click Marketing you spend only on what really helps you, which is when someone clicks open your ad and nothing more than that. With PPC, you stay in control of your budget and your visibility. You can set targets for your brand and the only limitations that are set are also by you. Google AdWords is not the only Pay-Per-Click platform. Facebook too offers pay-per-click advertising as well. Who can avoid missing out on thousands of potential customers?
PPC lets you manage your spending and makes sure that your money is well spent. It gives your business the competitive edge and helps you drive more conversions and sales, therefore making your online presence a huge success.
Softlysis follows a proven 9 steps PPC process to get you assured results. We begin with doing a thorough research of your business so that the keyword selection for your business attracts visitors that are relevant to your products/services.
Next, we work on compelling creating ad banner and its associated landing webpage. As a landing page is the first page that visitors encounter when they click on an ad banner, it needs to be highly engaging. Once the landing pages are designed, their associated URLs are submitted to all popular search engines. Additionally, monthly analysis of all the ads is performed, to gauge their performance, popularity and effectiveness among customers. We also perform campaign audits of your existing PPC ads to test their efficiency and suggest strategies for their improvement in order to extract maximum advantage from them.
PPC Strategy Keyword Analysis Campaign Management Landing Page Optimization Ad Copy Writing Ad Extensions Campaign Optimization Conversion Tracking Search Campaign Optimization Competitor Analysis Website Analysis Display Campaign Optimization Budget Recommendation Custom Reporting Facebook, Twitter & LinkedIn Ad Remarketing Dynamic Remarketing Creatives for Banner Ads
Our PPC ad management team is fully qualified to manage Google AdWords, Facebook Ads and Bing-Yahoo Search Ads as well as craft campaigns that guarantee your investment is well spent and maximized for conversion. We make sure your business is always on the top.
